About Us
"Let someone social handle your social media"

Starr McKinney
Owner
Starr McKinney is the president of Southern Starr Promotions, leading the company since 2013 with a focus on social media marketing, email campaigns, videography, and community-centered promotions. She founded Love Local Upstate to support and spotlight locally owned businesses across the region. With a background in education, property management, and radio marketing, she brings diverse experience to her work. Starr holds a BA in English and Education from UNC-Charlotte and is an active Chamber Ambassador in Oconee County. She and her husband Greg live in Keowee Key and enjoy traveling and spending time with their growing family.
Greg McKinney
VoiceOver
Greg McKinney is a veteran of commercial radio, having held on-air and management positions at radio stations in Greenville, Spartanburg, Columbia, and Charleston for some 45 years. His on-air work includes news anchor, sportstalk host, sports play-by-play, and on air personality for various music stations. He provides voiceover and audio editing services for Southern Starr Promotions clients from a home studio on Lake Keowee, SC.
Daniel McKinney
Creative Director /
Videographer
Daniel McKinney is a creative force in our team, specializing in video and graphic design. A graduate of Full Sail University, Daniel brings a unique blend of technical skills and artistic vision to every project. His passion for innovative design shines through in his work as he explores the latest technologies to enhance his creative process, like using AI to write his staff bio for him.
Videographer
Testimonials
Starr is a champion for the rights of small businesses here in the Upstate South Carolina area. Need assistance with marketing? Starr is your gal!

I have been working with Starr for 2 years to launch my media presence. She is knowledgeable in all aspects of media, helped me select a design for cards that can be utilized on website as well and created a video on one of my ancillary products I offer.
Because my business involves Medicare, she understands the compliance issues I face and does research before creating a post that will cause me a problem. Her bubbly personality is an added benefit and she is a joy to work with. My business would not be where it is today without Starr's help.
Because my business involves Medicare, she understands the compliance issues I face and does research before creating a post that will cause me a problem. Her bubbly personality is an added benefit and she is a joy to work with. My business would not be where it is today without Starr's help.

Starr has been an asset to not only me but to the small business community. She is continuously building her network and feeding it into an effective spider-web of interactions for her contacts. Aligning yourself with Starr is a wise decision for any company looking to build their local relationships and their company profile!

Starr never meets a stranger and makes immediate personal connections with everyone she comes in contact with. Starr is one of those rare types of individuals who improves her surroundings just by being there! If you are looking for new & creative ways to expand your brand do yourself a favor and reach out to her.

Two years ago I engaged Starr and her team to manage my social marketing. I've been very pleased with this decision. I would highly recommend reaching out to Starr.
